Description
Travel Perspectives: A Guide to Becoming a Travel Professional, 4th ed., is designed to address the challenges of today's travel professional. The fourth edition enables students to approach today's challenges with confidence by building critical thinking skills and developing the hands-on skills necessary to secure employment as a travel professional. These essential skills are reinforced by study exercises, vignettes, and case studies. Travel Perspectives: A Guide to Becoming a Travel Professional will take students on a journey exploring new career opportunities, new technologies, and the new realities involved in traveling, travel products, geography and sales. The Internet is presented as a strong reference tool for sales and marketing and new discussions of Ecotourism is explored. Current information on safety and security is a primary concern for today's travelers and travel professionals; therefore, policies, government agencies, and procedures are all presented in detail. .
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