Like its predecessors, the new edition of this popular guide uses a friendly, straightforward approach to help scientists and engineers demystify the process of writing and presenting technical information. Among the topics covered are gathering information, writing different types of documents, editing the work, and making presentations. New chapters explain how to write and design for electronic media, including multimedia products and the World Wide Web. Also new are chapters on how to write public relations materials and marketing and advertising copy, which are intended to help technical professionals acquire a broader range of skills-an important factor in this age of downsizing.
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