MARKETING STRATEGY+COMPET.POSITIONING

by HOOLEY

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Description

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

MARKETING STRATEGY+COMPET.POSITIONING

Textbook Details

ISBN:
0273706977
ISBN13:
9780273706977
Author:
HOOLEY