Textbook

MARKETING MANAGEMENT

MARKETING MANAGEMENT

ISBN-13  9780073529790

Used

$161.80

$167.66

List Price $167.66
ISBN-10 0073529796
Author MARSHALL
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
Excellent Condition Used