MARKETING MANAGEMENT
| List Price |
$167.66 |
| ISBN-10 |
0073529796 |
| Author |
MARSHALL |
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.