MARKETING 2008-2009:STUDENT ED.

by LAMB

Annotated Instructor Edition

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Description

MKTG 2 delivers exactly what today's students need ? and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

MARKETING 2008-2009:STUDENT ED.

Textbook Details

ISBN:
0324659806
ISBN13:
9780324659801
Author:
LAMB