Offering a brief introduction to corporate finance, this text covers core financial management topics and avoids unnecessary mathematics. Emphasis is on the concepts, logic, and intuition underlying financial decision-making. This text utilizes a financial balance sheet framework throughout in order to help students visualize how financial decision-making affects other areas of the firm (e.g. marketing, human resources, operations, etc.). This framework is coupled with a decided emphasis on a dominating theme of valuation. It includes capstone chapters designed to allow students to reflect upon the conceptual schemes they have mastered.