The dynamics of fashion depends on visuals: when we see something we like, we respond to its color, line, form, and eye-appeal. In that sense, fashion communicates itself without words, without added graphics. But the world of fashion demands much more than the mere presence of garments and accessories and footwear. It involves a wide range of communications, including words printed, spoken, and electronically transmitted. Those words may serve alone, or they may be paired with images and designs that enhance and illustrate their meaning. This text takes a systematic approach to uncovering fashion to reveal the industry s underlying network of communications. The term fashion communications refers not only to monthly fashion magazines, but also to every facet of information relating to fashion from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas manufacturing; business; sales and advertising; and representation in the media Wolbers uses a who-what-wherewhen- why approach. As Professor Horacek so eloquently states in her Foreword, this book is truly a must for fashion programs anywhere or for anyone who seeks to develop and hone their communication skills.