This text helps students understand and analyze the segments of the textile and apparel
industry. Incorporating the experience of the author and her previous publication, A Guide
to Analyzing Your Fashion Industry Internship, this updated and revised guide with accompanying
CD-ROM teaches students how to apply classroom theories to their real world
experience. It also focuses on how the internship experience relates to the organization s
customers, business environment, competition, fashion trends, and more, while encouraging
interns to view the fashion industry from a new perspective.