Textbook

CONSUMER ECONOMICS (1st Edition 2005)

CONSUMER ECONOMICS (1st Edition 2005)

ISBN-13  9780130989741

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ISBN-10 0130989746
Author GOLDSMITH

This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior. Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft. For those in customer service, marketing, and sales, and anyone interested in consumer science.

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