Short Course in International Business Culture

Understanding cultural differences and building relationships are critical in today's global marketplace. This book describes how to develop cultural awareness and avoid cultural faux pas. A short course in international business culture contains chapters on: - Understanding cultural difference
- Basic cultural types
- Etiquette and protocol
- Non- verbal communication
- Cultural issues for businesswomen
- Gift giving
- Humor across cultures
- Corporate culture vs. Natural culture
- The cross-cultural team
- Glossary and bibliography