Wild’s Financial Accounting Fundamentals responds to the market’s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today’s students. With numerous innovative features, the author focuses on “Three C’s”: • Clear presentation of accounting concepts, • Concise coverage to help students focus on important material, and • Cutting edge technology to engage students and improve their chances for success. The author provides examples from a balance of different size businesses, integration of new computerized learning tools, superior end-of-chapter materials, and highly engaging pedagogical learning structures.